BMW has been gracing their cars with beautiful art for decades. We set out to create the next version of the Art Car using the latest technology combined with classic art. Enter the Ultimate AI Masterpiece. Fed with a dataset of nearly 50,000 paintings covering over 900 years of art history, we tasked the AI to create artwork for the 8 Series Gran Coupe. The evolving forms and textures were projected onto the car’s elegant surface.
Gold ADDY - Digital Creative Tech
Gold ADDY - Branded Content & Entertainment Online
Bronze ADDY - Film, Video & Sound - Non-Broadcast